This is How Wine Can Crush

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Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines. Subscribe to get these insights in your inbox.

Wine is getting crushed

Silicon Valley Bank’s annual wine industry report tells a bleak story in coming years for the category. But that doesn’t mean wine is a lost cause.

• Wine Needs to Speak Differently to Connect with Young Drinkers

• Flavor-Focused Wine Connects to Consumer Desires in Ways the Wine Category Can’t

Don’t bet on gambling being alcohol’s biggest villain

Academic research and news reports highlight how an increase in legalized online gambling can impact budgets, but suggesting this is the culprit for lagging alcohol sales distorts reality of who’s drinking and how Americans spend.

• Gambling Impacts Alcohol’s Declining Consumer, Not Category’s Future

Forecasting beer trends in 2025 is wishful thinking

January brought with it lots of op-eds and lists suggesting a variety of top trends that will shape the beer industry in 2025. Many miss the mark.

• Nutty Flavor Helps One Midwest Brewery Crack the Flavor Code

• A Craft Beer That Wins on Brand and No-Frills Fun