Real insights create action
Successful insights aren’t just rooted in data—our work combines decades of experience analyzing sales trends, research, talking to producers, distributors, and retailers, and understanding consumers from their own point of view. The strength of Sightlines is helping you connect the dots between all these spaces to understand what it means for you. We are not a data company—we articulate the “so, what?” that make insights meaningful. Here’s how we can help:
Weekly insights newsletter
Delivered to your inbox at least twice a week, our team demystifies what’s happening in alcohol and functional beverage. We use a diverse range of data, case studies, and interviews to create endless “aha moments.” Check out our homepage for the latest examples and sign up to receive our newsletter.
Custom research
Beverage is a risky business. Our custom reporting can help you answer your biggest questions, dial-in your opportunities, and de-risk your growth scenarios. Recent topics have included the growing intersection of THC and alcohol, customer persona development, on/off-premise portfolio mix, and understanding the need states of energy drinkers.
Send us a note and let us know how we can help you.
Pipeline partners
Innovation is a process. As a part of your team, we add a wide variety of stimulus that helps your teams gain new perspectives, see new customers, and develop new products that fit the market.
We are contextual pipeline partners that integrate with your innovation teams to provide insight along the way, or we can bring full definition concept development to the table to accelerate your approach. Contact us to start a conversation of how we can help.
“No one is looking at data the way the Sightlines team is. I’ve been able to use their insights, and the insights of the community, to outline opportunities for our team that we had big question about. They always seem two steps ahead of where we’re looking. Beer trends, seltzer, RTDs, all of it. It’s helped us outpace other top 25 craft brewers and set us up to explore beyond beer.”
— Andrew Emerton, Innovation Director, New Belgium Brewing
"I've been a personal reader and subscriber to Sightlines since business planning at Athletic. I've always appreciated everything from long-form dives to short-form email blasts that hit consumer insights and case studies. In an era where dedicated beer coverage is increasingly hard to find, Sightlines has continually reinvested in the category and its suppliers."
— Bill Shufelt, co‑founder and CEO, Athletic Brewing
“Sightlines has a been a solid source of inspiration for our team. They choose incredible interesting topics to cover, and go beyond surface level data to provide true industry insights.”
— Brad Schultz, co-founder and CMO, BeatBox Beverages