THC’s Party Planning Committee

Listen on Spotify, Apple, or anywhere you find your podcasts. You can also watch on YouTube for additional visual insights.

Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines. Subscribe to get these insights in your inbox.

Meet the Hemp-Derived THC Consumer

As the hemp-derived industry continues to grow, Sightlines offers new insights on regional differences of who’s buying and the perspectives that shape consumer views and experiences with THC.

• The Surprising Regionality of Hemp-Derived THC Demand

• How Consumers Think About THC Drinks

Pricing Impacts Spirits Sales

By reviewing figures from the Distilled Spirits Council of the United States, the Sightlines team offers context of what’s happening with premiumization and what categories continue to find success by focusing on consumer desires like flavor.

• As Drinkers Cross Categories, Spirits Still Win

Will Non-Alcoholic Beer Hit a SKU Ceiling?

The number of non-alc beer brands has doubled in the last three years, but shelf space and pricing pose potential road blocks to its next phase of growth.

• Slowly Expanding, Non-Alc Beer Category is Structurally Sound but Top-Heavy