How Beyond Beer Beat Beer

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Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:

1. Beer produced and sold in the U.S. continues a downward trajectory. Latest data from the Beer Institute shows that between May and July, American breweries declined 10 million barrels compared to the same time frame a decade ago. So, what’s the cause? It’s easy to point at cannabis or the “sober-curious,” but we’ll give proper context for what’s going on.

• The Narrative About Gen Z Drinkers is Wrong

• Sales Data and Research Explains Cannabis Consumers and Lack of Impact on Alcohol

• Context Behind Gallup's Latest Polling on Alcohol

2. While beer slumps, FMBs and RTDs dominate. Across beer, wine, and spirits, “4th category” brands are actually slowing losses as consumers find new kinds of drinks and flavor experiences that give them what they want. We’ll explain the current and long term impact of what this means.

• What the Fastest-Growing RTD Brand Teaches Us About Space, Speed, and Staying Power

3. Discover the opportunity in draft sales. While kegged beer sales lag pre-pandemic levels, thousands of open draft lines across the country present the chance for new revenue, no matter what gets poured. The Sightlines team previews upcoming insights about why this matters. Subscribe to get these insights in your inbox.