Bev-Alc’s Customer Appreciation Days

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Giving context to top news from across alcohol through the reporting and research we've conducted at Sightlines:

1. Hemp-derived products have become one of the fastest-growing segments in beverage. Distributors now have a green light to pursue a segment with broad consumer interest and big margins.

• Format, Familiarity Push Delta-8 Drinks to Top of Growth Chart

• Breweries Cash In on Delta-9 Drinks With More Opportunity on the Way

2. Companies continue to wrestle with how to connect with young drinkers, but years of Sightlines insights are now becoming part of everyday conversations among bev-alc leaders. It's about paying attention to what consumers are showing and telling you.

• How to Build a Flavor-Focused Brand

• Vodka Dominates Canned Cocktails As Cost Effective Flavor Base

• Young Drinkers Consume More, Most Interested in Price, Flavor, ABV

3. Wine has been in a rough spot for years. This October, industry leaders are launching a new marketing campaign with more planned. Can it work? Or do they need to look for lessons from consumers just like everyone else?

• Alcohol’s Growth Increasingly Comes from New Wave Drinks Built Across Category Lines