Why Day Drinking Went Mainstream

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1. The Binge Watch

High-volume drinking happens earlier in the day—a trend that tracks with other behavioral changes of American drinkers.

Binge Drinking Shifts to Daytime Occasions for On-Premise

2. It's Easier Being Green (and Drinking a Beer)

Cannabis and hemp-derived products are more readily available than ever, but what if a concern about consumption rates against alcohol should actually be about budgeting?

How Cannabis Use Could Impact On-Premise Drink Purchases

3. No More Empty Nests

The latest annual report from the National Association of Realtors shows a record-high of Americans buying homes for multiple generations. This will impact how people spend their money and discover new products.

Key Alcohol Consumers Increasingly Live in Multigenerational Homes