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LARGE COMPANIES USING SIGHTLINES TO STAY ON TOP
SMALL PRODUCERS USING SIGHTLINES TO ACCELERATE GROWTH
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ABVs are rising and consumers are happy to snap up drinks with more alcohol.
As drinkers get used to—and seek out—higher alcohol options, more companies are rushing to this space.
Sightlines+ has compiled a comprehensive review of stats and anecdotes to put these changes in perspective.
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Gender as a binary identity is declining among younger generations— the most important demographic for beverage alcohol.
Younger consumers are showing increased spending power.
To succeed in the future, companies need to consider who they’re marketing to and how they communicate.
WHAT SUBSCRIBERS ARE SAYING ABOUT SIGHTLINES
“No one is looking at data the way the Sightlines team is. I’ve been able to use their insights, and the insights of the community, to outline opportunities for our team that we had big question about. They always seem two steps ahead of where we’re looking. Beer trends, seltzer, RTDs, all of it. It’s helped us outpace other top 25 craft brewers and set us up to explore beyond beer.”
— Andrew Emerton, Innovation Director, New Belgium Brewing
"I've been a personal reader and subscriber to Sightlines since business planning at Athletic. I've always appreciated everything from long-form dives to short-form email blasts that hit consumer insights and case studies. In an era where dedicated beer coverage is increasingly hard to find, Sightlines has continually reinvested in the category and its suppliers."
— Bill Shufelt, co‑founder and CEO, Athletic Brewing
“Sightlines has a been a solid source of inspiration for our team. They choose incredible interesting topics to cover, and go beyond surface level data to provide true industry insights.”
— Brad Schultz, co-founder and CMO, BeatBox Beverages
“Sightlines’ industry pros have helped define paths for us to select and keep referencing as we build our future portfolio.”
— Leah Ashburn, family owner and president/CEO, Highland Brewing Company
