Insights-driven content and community for beverage alcohol decision-makers.
Latest
Subscription-based insights that help grow beverage companies
The latest
LARGE COMPANIES USING FEEL GOODS INSIGHTS TO STAY ON TOP
SMALL PRODUCERS USING FEEL GOODS INSIGHTS TO ACCELERATE GROWTH
DOWNLOADABLE WHITEPAPERS
FREE TO SUBSCRIBERS – SIGN UP HERE or Log in.
ABVs are rising and consumers are happy to snap up drinks with more alcohol.
As drinkers get used to—and seek out—higher alcohol options, more companies are rushing to this space.
Sightlines+ has compiled a comprehensive review of stats and anecdotes to put these changes in perspective.
FREE TO SUBSCRIBERS – SIGN UP HERE or Log in.
Gender as a binary identity is declining among younger generations— the most important demographic for beverage alcohol.
Younger consumers are showing increased spending power.
To succeed in the future, companies need to consider who they’re marketing to and how they communicate.
WHAT SUBSCRIBERS ARE SAYING ABOUT FEEL GOODS INSIGHTS
“No one is looking at data the way Feel Goods Insights is. I’ve been able to use their insights, and the insights of the community, to outline opportunities for our team that we had big question about. They always seem two steps ahead of where we’re looking. Beer trends, seltzer, RTDs, all of it. It’s helped us outpace other top 25 craft brewers and set us up to explore beyond beer.”
— Andrew Emerton, Innovation Director, New Belgium Brewing
"I've been a personal reader and subscriber to Feel Goods Insights since business planning at Athletic. I've always appreciated everything from long-form dives to short-form email blasts that hit consumer insights and case studies. In an era where dedicated beer coverage is increasingly hard to find, Feel Goods Insights has continually reinvested in the category and its suppliers."
— Bill Shufelt, co‑founder and CEO, Athletic Brewing
“Feel Goods Insights has a been a solid source of inspiration for our team. They choose incredible interesting topics to cover, and go beyond surface level data to provide true industry insights.”
— Brad Schultz, co-founder and CMO, BeatBox Beverages
“Feel Goods Insights’ industry pros have helped define paths for us to select and keep referencing as we build our future portfolio.”
— Leah Ashburn, family owner and president/CEO, Highland Brewing Company
Feel Goods Insights is a strategic venture by Feel Goods Company LLC.
All content copyright Feel Goods Company