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ABVs are rising and consumers are happy to snap up drinks with more alcohol.
As drinkers get used to—and seek out—higher alcohol options, more companies are rushing to this space.
Sightlines+ has compiled a comprehensive review of stats and anecdotes to put these changes in perspective.
FREE TO SUBSCRIBERS – SIGN UP HERE or Log in.
Gender as a binary identity is declining among younger generations— the most important demographic for beverage alcohol.
Younger consumers are showing increased spending power.
To succeed in the future, companies need to consider who they’re marketing to and how they communicate.
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“No one is looking at data the way the Sightlines team is. I’ve been able to use their insights, and the insights of the community, to outline opportunities for our team that we had big question about. They always seem two steps ahead of where we’re looking. Beer trends, seltzer, RTDs, all of it. It’s helped us outpace other top 25 craft brewers and set us up to explore beyond beer.”
— Andrew Emerton, Innovation Director, New Belgium Brewing
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— Bill Shufelt, co‑founder and CEO, Athletic Brewing
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— Leah Ashburn, family owner and president/CEO, Highland Brewing Company
